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Role Of Research In Advertising |
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| Series: | Advertising & TV Commercial Series |
| Item No: | F964 |
| Length: | 36 minutes |
| UPC: | 70962911 |
| Copyright: | 1992 |
| CC: | Yes |
| MARC Record: | Yes |
| Language: | English |
| Grade Level: | 9-Adult |
| Age Range: | 15-Adult |
| View Series | |
| SRP: | $99.00 |
| Purchase Options: |
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This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients.
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