SAVE $30 & Get the Complete 4 DVD Set for $289.80! OMedia ResearchersO provides a bridge for instructors by offering a new approach for teaching and learning theory. Using mass communication scholars as a backdrop, this educational series offers those who study theory and those who teach it, a more humanized, personalized approach to understanding theorists, theory development, and research. As a result, OMedia ResearchersO enhance studentsO understanding of, and spark enthusiasm for, original research. Each program features one-on-one interviews with founding scholars in the mass communication field focusing on their background (how they got into the field), their contribution, their critics and their future work.EThis series includes: Cultural Studies & The Scholarship Of Journalism: James W. Carey, Political Communication & Mass Communication: Steven H. Chaffee and Violence & Television: George Gerbner.