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Media Literacy Audience |
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| Series: | Media Literacy Series |
| Item No: | F1135 |
| Length: | 24 minutes |
| UPC: | 70962911 |
| Copyright: | 2004 |
| CC: | Yes |
| MARC Record: | Yes |
| Language: | English |
| Grade Level: | 9-Adult |
| Age Range: | 15-Adult |
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| SRP: | $99.95 |
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Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. Thisprogram examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising.
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