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F1135 - Media Literacy Audience

Media Literacy Audience
Item No. F1135

Media Literacy Audience

Series: Media Literacy Series
Item No: F1135
Length: 24 minutes
UPC: 70962911
Copyright: 2004
CC: Yes
MARC Record: Yes
Language: English
Grade Level: 9-Adult
Age Range: 15-Adult
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SRP: $99.95
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Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. Thisprogram examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising.