F734 - Basic Radio Skills The Art Of Radio Advertising Watch Now

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F734 - Basic Radio Skills The Art Of Radio Advertising

Basic Radio Skills The Art Of Radio Advertising
Item No. F734

Basic Radio Skills The Art Of Radio Advertising

Series: Basic Radio Skills
Item No: F734
Length: 20 minutes
UPC: 70962911
Copyright: 1990
CC: Yes
MARC Record: Yes
Language: English
Grade Level: 9-Adult
Age Range: 15-Adult
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SRP: $119.00
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Two of America's most successful radio commercial producers, Bert Berdis and Alan Bartzman, discuss their approach to concept and development, copyrighting and directing for radio ads. In the trademark style of Bert and Bars, the radio audience is not aggressively pitched at, but rather made privy to private, sometimes whispered conversations. In this program they emphasize selling through humor and describe their team approach to the creative process.

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