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F742 - Advertising The Hidden Language

Advertising The Hidden Language
Item No. F742

Advertising The Hidden Language

Item No: F742
Length: 50 minutes
UPC: 70962911
Copyright: 1986
CC: Yes
MARC Record: Yes
Language: English
Grade Level: 9-Adult
Age Range: 15-Adult
SRP: $59.95
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Dr. Philip Bell of the National Academy of Advertising shows how successful ads implicate the viewer in the completion of fantasy narratives.

This series of five training videos examines how television commercials are made and who they affect. Each program is accompanied by comprehensive study notes.

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